Your personal and semi personal information has become a big ticket item and a magnamimous revenue business, in the scheme of things, called technology and life. So much so, that it brings to mind, Is their anyway to stop the Tsunami? Probably not. Can it be modified to collect less? Can we as consumers modify it, by giving less? That seems to be entirely possible. Your privacy matters; both to you and to big business. This latest Forbes Article, gives you some pros and cons. Forbes.com, July 29, 2018, What You Should Know About The New California Consumer Privacy Act, by Art Neill. Highlights of the California Consumer Privacy Act, can be viewed in this article from Yahoo Finance, JP Mangalinda, July 1, 2018, How California privacy will have unintended conquences.